![]() Capability statement, particularly for Business-to-business and business-to-government.Media Plan, including crisis communications plan.One-page visual such as rack card, postcard, brochure.Office and professional/retail “look and feel”.Visual issues, such as logo, typefaces, color palette, images.Positioning statement (1 – 3 sentences conveying the organization’s focus, impact, differentiation and value).Brand-enabled business name and tagline.Items to consider, depending on the type of business, include: It is the verbal, emotional and visual touchpoints with your target market. The US Census Bureau collects a wealth of information that can assist a small business.īranding – Branding is determining and building your business identity.Alexandria Library – Librarians can assist you in searching for demographic and industry data.There is assistance in determining the demographics of your target market: Male or female? How old? Where do they live or work? What is their income level? These questions will be important to answer so that you can market to your potential customers effectively. Target Market – It is very important that you identify the characteristics of your ideal customer. There are business librarians who can help you to jump-start your research. The Library subscribes to business databases that can provide information that would otherwise be quite expensive for you to access. Much of this research can now be done on the Internet. You will need to see who else in your area (or worldwide if your business will be virtual) is already providing similar goods or services. They do not have to be exactly the same, but you will need to know about them if they are competing for the same dollar. Market Research – In order for your business to be successful, there must be a need or desire for what you will be selling. The SBDC’s Business Planning Guide outlines many of the steps necessary to produce a marketing plan, and is a good place to start. Marketing Plan – The first part of your Business Plan that you should write is your marketing plan. Here, you may find information about marketing, signage, and more. Retail & Restaurant Marketing – As part of a retail & restaurant initiative, the SBDC has developed a page dedicated to resources specifically for retail and restaurant small businesses. Looking for ways to optimize your website? View our list of specific tools and resources that can assist your business with marketing and social media. There is a great deal of information available to assist you. Whether you are just starting or are an existing business, you should be working from a marketing plan that you have thought about and researched. You will need to figure out if the goods or services you want to sell are wanted/needed in your area (market research), who your potential customers will be (target market), and where and how to reach them. Marketing your business begins when you get your business idea. ![]()
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